Paid Search Management Services
Google Certified Partner
Paid search, or Search Engine Marketing (SEM), is a key part of any online business strategy whether your goals are traffic, sales, leads, branding or just general exposure & reach. As a Certified Google Partner we can help you take advantage of best-practices to have the most effective strategy for your individual needs.

Pay Per Click (PPC) Strategy Consulting
- Account set-up & structure
- Establishing goals & objectives
- Budget analysis

Keyword Diagnosis
- Analysis of keyword coverage vs website offerings
- Evaluation of keyword performance & eligibility
- Keyword expansion
                                  - Negative Keyword implementation

Account Optimization
- Implementation/Optimization of Ad Extensions
- Customized ad scheduling & targeting
- Competitor Monitoring
- Growing Impression Share
- Bid Management
- Quality Score Optimization
- Ad Copywriting & Testing
- Optimizing CTR

ROI / Performance Monitoring
- Establish clear goals / objectives
- Set-up KPI (key performance indicator) metrics & benchmarks
- Schedule regular reporting against benchmarks to ensure targets are met

Retargeting
Extend your reach and brand exposure frequency to the best audience on the web: your own customers! Keep your brand on top of your customers' minds after they leave your site, showing them your ads across the web until they are ready to convert.

Google Remarketing
- More cost effective than regular search or display
- Experience significantly higher conversion rates
- Create custom remarketing lists to show specific ads to different customers
- Search remarketing: bid more aggressively on searchers that have previously visited your site

Dynamic product remarketing (ideal ecommerce solution)
- Take your remarketing to the next level
- Show customers ads containing the products they showed interest in our your site
​- Your entire product database is automatically enabled to show in these dynamic ads